I loved today’s task. I got to write a press release for an Australian fashion boutique. It’s a brand new online shop, opened just few days back. The owner, young lady, is new to the business and wanted to promote her store and inform the fashion magazines of her store as soon as possible. By the end of the day, old news is no news.
I haven’t written press release for years – so was dubious about this task. I thought it would take a whole day. But really, it took only couple of hours, including research. Being a new store, it only had few products. So I didn’t need to go through pages and pages of content. The owner, Elle, was nice enough to tell me about her background and how she got to design her clothes. Because she makes and designs all the frocks herself.
Elle said her main inspiration was another Australian boutique, which I had a pleasure to check. Now for me, a female, this project was like a fancy window shopping – with a cup of coffee in my hand. Or a scrolling on Pinterest, but you were actually getting paid to do it. Hard work – but someone has to.
Maybe I should extend my services to writing press releases from now on?