Having Fling with Long Tail Keywords

Finding Long Tail Keywords for a Fling Footwear

James from Fling Footwear got in touch with freelance content writers at Rock Paper Copy to improve their SEO. His online store was in a competitive market – ladies heels – therefore he faced a fierce battle. Yet his SEO efforts focused around general keywords, which placed him firmly on the back pages of Google.


Google Keyword Planner

We started by running a thorough keyword research using Google keyword planner. We have put homepage link into the tool which derived automatically over 800 keywords. We focused on the ones delivering 500+ monthly searches. As James wanted to use these in his AdWords campaign, we picked the ones in lower PPC range (up to £0.50 per click).

That initial step gave us about 20 keyword phrases. We have then got rid of phrases that didn’t suit Fling shop – James didn’t have any blue heels or yellow boots, so any keywords that would deliver zero results were crossed off. That left us with 5 phrases.


Google Trends

Next step was to put these keywords into Google Trends to see how each performed in last few years – and what is the prediction for the nearer future. We discovered that three of the keywords had a really amazing potential, therefore decided to focus on these.

With these keyword phrases in tow, we headed to a Google itself. We began by typing each keyword phrase to discover what we are up against in terms of competition. Google delivers number of competing websites for each keyword. Therefore we decided to focus on the keywords with fewer competitors. That way James would be able to be found with his AdWords and not buried by millions of big brands.

Google suggest tool is a natural long tail keyword finder

Keyword suggest tool

Another great feature that Google gives you is that it suggests longer phrases as you type – it’s a natural Long Tail Keyword finder. You are able to discover your keyword phrase suggested by what other people type into Google – amazing tool, not to be overlooked!

Now that we had about 10 long tail keywords found through Google’s suggestion tool and with knowledge that each delivers less than 800k results, we headed back to Keyword Tool. Here we have typed the list of keywords for the final stage – monthly searches and PPC cost. That gave us our two final Long Tail Keywords – one with 4,400 and other with 880 monthly searches – to give James a competitive edge.


Don’t fight big brands in their own game

There’s no point throwing your AdWords money on keyword with millions of searches, if you know there are other big boys fighting for it too. You have to be smart and NAIL the small keyword. If you get to the first page for a niche keyword, all of the 880 monthly searches can be yours. Which means you will spend less on AdWords and get largest ROI – way to go!

If you would like to have your website reviewed for FREE by a freelance content strategist at Rock Paper Copy – click here now!

Having Fling with Long Tail Keywords

We vs I in business writing

we vs IYou vs I? What is the best form to use in business?

I tend to shy away from using ‘I’ when writing a professional copy – ‘we’ just sounds more professional. But what about if you are a freelance designer or an artist? Will ‘I’ work better to create an aura of individuality and uniqueness?


‘I’ stands for individuality

‘I’ will make your client feel more special, by knowing their final product is meticulously created and looked after by a dedicated person. ‘We’ might spoil the effect as it will leave an aura of ‘mass-production’ or cookie-cutting.


‘We’ conveys security and trust

But ‘we’ works better in number of other niches. Financial and legal sectors belong here. You don’t want to leave your savings in the hands of a single person; matters handled by a regulated group are considered more secure. Therefore using ‘we’ when writing for these industries makes sense – it builds trusts and authority, essential in winning new clients. Even if you are working for yourself or just starting out, using ‘we’ instead of ‘I’ can be more appropriate to make a right impression.

What is your opinion? Is ‘I’ vs ‘we’ a deal breaker when doing business with new companies? Comment below!

We vs I in business writing

Growing Twitter followers – are you in the right niche?

Growing Twitter followers

As a freelance content strategist I get to run social media sites for a number of clients. As of late, I have noticed a certain rule applying to Twitter in particular. The follower numbers depend on a niche of the business. Yes, you might get dozens of followers a day by simply being in the right market.

How do I know this?

I have been running Twitter page for a health supplement business, writing posts about nutrition, fitness and a right diet. And their following grows each day by at least 10. Yes, 10 new followers every day, that is counting the overall number. I’m not taking into account people who un-follow that page. So the follower numbers grow by 10 each day – it might be even 15, if considering 5 possible un-follows.

That is remarkable

On the other hand, a clothing brand whose page I also run gets only 3-4 new followers each week. Yes, each week! That’s relatively less than a health and fitness brand. The content is written following the same rule – 20% pitching and 80% entertaining. So why’s the difference?

Followers with different objectives

People who follow nutrition and fitness brands do so in order to learn something new, get healthy and feel better. They do so in order to benefit in some way. That cannot be said of following a fashion brand. While the followers do want to learn more about that business, they won’t benefit as much as they would learning new diet tips or exercise plan.

So do not despair when seeing your followers’ numbers don’t grow as rapidly as you hoped – be persistent and keep creating entertaining worthy posts. Good tip is to have a great mix of content, don’t talk only about your products – that can be boring. The most successful brands vary their posts. Just check ASOS Twitter page – they post of the latest celebrity trends, give tips how to dress to keep up warm / cool, the possibilities are endless!

Growing Twitter followers – are you in the right niche?

Can you sell a Facebook page?

selling Facebook page

Well, this question has been asked on one of the web designer forums. I can see where the seller is coming from – they have started a business, launched a successful Facebook business page and acquired 6,000 ‘likes’ so far. Now, as they close the business down, they want to monetize on their hard work – and good kudos to them! But, is it as easy as that?


Part of the bigger package

By the end of the day, the Facebook page belongs to this particular business. I assume they are not selling it, as the Facebook page would be part of the whole package. So, is it moral to sell a business page in a defined niche to somebody else (with a different niche) in order to monetize on the ‘likes’?

In my opinion, it just won’t make sense. If you have followers who love your products, let’s say scented candles, they won’t continue with their loyalty if this page will switch owners and suddenly start posting about dog grooming. It is predictable – the likes might be there at the beginning, but even if they persist, they won’t translate into sales. By the end of the day, the same people who liked your scented candles, might not necessarily be dog owners, or be passionate about pet grooming.


Likes won’t translate into sales

So selling Facebook page (which technically you do not own) can only make sense if it sold as a part of business package – the business is taken over by somebody else, who is going to continue selling the same products in the same niche.

What are your thoughts? Have you ever considered selling your Facebook page on its’ own?

Can you sell a Facebook page?