As a freelance content strategist I get to run social media sites for a number of clients. As of late, I have noticed a certain rule applying to Twitter in particular. The follower numbers depend on a niche of the business. Yes, you might get dozens of followers a day by simply being in the right market.
How do I know this?
I have been running Twitter page for a health supplement business, writing posts about nutrition, fitness and a right diet. And their following grows each day by at least 10. Yes, 10 new followers every day, that is counting the overall number. I’m not taking into account people who un-follow that page. So the follower numbers grow by 10 each day – it might be even 15, if considering 5 possible un-follows.
That is remarkable
On the other hand, a clothing brand whose page I also run gets only 3-4 new followers each week. Yes, each week! That’s relatively less than a health and fitness brand. The content is written following the same rule – 20% pitching and 80% entertaining. So why’s the difference?
Followers with different objectives
People who follow nutrition and fitness brands do so in order to learn something new, get healthy and feel better. They do so in order to benefit in some way. That cannot be said of following a fashion brand. While the followers do want to learn more about that business, they won’t benefit as much as they would learning new diet tips or exercise plan.
So do not despair when seeing your followers’ numbers don’t grow as rapidly as you hoped – be persistent and keep creating entertaining worthy posts. Good tip is to have a great mix of content, don’t talk only about your products – that can be boring. The most successful brands vary their posts. Just check ASOS Twitter page – they post of the latest celebrity trends, give tips how to dress to keep up warm / cool, the possibilities are endless!