Ask an Ecommerce Business Analyst


The best way to learn is to do everything yourself. No doubt about it. You discover which words trigger sales, how color can affect your bounce rate and which #hashtags get more attention on Instagram.

I spent nine years learning all about online marketing, SEO, social media marketing, branding and consumer behavior. I can tell which things are going to work and which will sink – but that took me years to learn. Don’t wait that long and spend money shooting in the dark. You don’t have to re-invent the wheel!

Grab an opportunity to discuss your business concerns immediately with an Ecommerce Expert! I am an official Shopify Partnerspecializing in ecommerce, social media marketing and consumer behavior. I will assist you along the way, from start-up through all growth stages of your business.

You can discuss any concerns with me and get access to unlimited knowledge in the world of online selling. Simply book your first 1-hour consultation today and see how I can help your brand!

Ask an Ecommerce Business Analyst

The Lessons I Learned Running an Online Shop on a Shoe String – Guide on Finding the Suppliers, the Best Deals and Avoiding the Traps

Use Emojis in your emails to connect with customers (5)You as an ecommerce owner, face many challenges.

Whether you have been trading for years or you are just starting out, there always are obstacles to deal with. Start-ups find the journey to an ecommerce world particularly challenging.

One of the biggest difficulties is sourcing the right products. If you are on a small budget, you can’t often afford the bulk orders, as required by major wholesalers.

How can you have a good selection of products in store without spending a hefty sum up-front?

I have been running online shops since 2007and my first business, selling alternative clothing, has been launched with no investment at all.

I’ll show you how to do it too and start selling online on a shoe string.

Read more: 

The Lessons I Learned Running an Online Shop on a Shoe String – Guide on Finding the Suppliers, the Best Deals and Avoiding the Traps

Why I’m excited to be working with Little Black Cherry again…


Little Black Cherry returned to my life in a bizarre way. I launched this online store in 2007 and sold it 5 years later. While the new owner ran it for over 3 years, nothing really was changing. She decided to sell it to her friend and the current owner, Mike.

He then, knowing that it was originally my business, got in touch wanting to receive a FREE website critique which I offer now with my current copywriting business (sorry to confuse you!).

We first started exchanging emails – Mike was kind enough to fill me in with the updates on what was going on behind the scenes since I sold LBC in 2012 – not much overall. As he is still busy with his day job, he needed someone to help him steer Little Black Cherry back onto deep waters – and he knew I could be the person for the job. I was glad to help!

With initial SEO, blogging and now social media, Little Black Cherry is back in my life – and I would love to continue with the project – for me it’s like going to the candy store – browsing alternative outfits, dip dye hair, current edgy styles, what more can a girl want?

Why I’m excited to be working with Little Black Cherry again…

6 Expert Tips to Make Your Website user Friendly

6 expert tips to improve your website usabilityHave you ever wondered why some websites make you want to stay and browse while others call for pressing ‘back’ button right away? Is it the design, right colors, the wording? Researchers think that website usability is the factor responsible for keeping your visitors engaged. How your website satisfies their expectations reflects in a bounce rate and conversion level.

You see, we are so accustomed to particular website structure that we automatically head to certain parts of the site expecting similar content: logo in the top left corner, navigation at the top, contact link in the footer and so on. If the content we expect is not there, we feel confused. That is one of factors that might affect your site’s usability.

How can you improve your website usability? Experts recommend few simple tips, which we analyze below:

1. Be brief and to the point

Online readers are not known for their patience. They have a short attention span – they probably sit by the computer, watching a Countdown and waiting for a pizza to bake. If you don’t grab their attention immediately, they will go elsewhere with a touch of a ‘back’ button.

Readers skim the articles to find what they need as soon as possible. They read headlines, bold text and image captions. According to Jakob Nielsen in his study, usability can be increased 58% by cutting half of the words on a webpage. Shorter articles increase readability, same as shorter sentences and words. How can you use it:

  • Get to the point quickly
  • Remove excessive information
  • Use common words and phrases
  • Avoid long paragraphs and sentences
  • Use numerals for numbers – instead of spelling them out (100 instead of a hundred)
  • Test your writing with Bausch-Kincaid readability tool (part of each Word document)

2. Use headings

Yes, these bold phrases within content not only shine like beacons telling your reader what each paragraph is about, they also optimize your text for search engines.

Don’t change headings font with text editor – use H tags instead (H1 – H2 – H3). They will have better value for Google. Make sure to use them in the right order too.

According to Nielsen, we read in chunks, following F-shaped pattern. We skim from left to right skipping a lot of text in between. Therefore, when writing content, include key information in the top left corner of each page.Other things to remember:

  • Break lengthy paragraphs into blocks, one with separate heading
  • Include main keywords within headings
  • Use H tags instead of text editor

3. Make your page skimmable

Jakob Nielsen proved that online readers skim the content looking for useful information. Making the process easy for them will not only improve your website usability by 47%, but also help you connect with the customers and build rapport. How to do it:

  • Make first words count. Users read first few words in headings and text instead of full paragraph
  • Include important information at the top of the page
  • Write target keywords within the first paragraph

4. Use bullet points

According to ClickTale eye-tracking study, users are drawn to bullet points and text formatting (italics and bold text). These can speed up the reading by highlighting most important information.How can you use it:

  • Break up your paragraphs with bullet points (list facts, ingredients, names etc.)
  • Highlight key information in bold and italics

5. Don’t be afraid of white space

Many web designers are concerned about using white space, but don’t be tempted to fill every part of your website with text and banners. Online, less is more.

We want peace and order when browsing; too many elements asking for attention can scare us away. Use margins and space between paragraphs liberally to increase usability.Other things to try:

  • Use comfortable space between words, letters and paragraphs
  • Add generous margins on both sides of paragraphs
  • Stop using wide layouts
  • Use CSS instead of tables when designing content

6. Add strong visuals

This is a wonderful way to break up the text and add interest to your page. People are naturally drawn to images – just check your Twitter stream. You tend to scroll down the news feed and stop by a great image, often skipping the text.

It’s the same on your website. Add interesting and relevant images to enhance your user experience. Avoid stock photos though; study shows readers ignore them. Why not create your own graphics using How to use images effectively:

  • Include pictures relevant to your content and each paragraph
  • Add descriptive captions
  • Avoid stock photos
  • Design your own graphics
6 Expert Tips to Make Your Website user Friendly

Secret of Best Website Design: Don’t Take it Personal!

dont take it personalLauren from Gift Bag Lab loved styling her website just like she did with her gift packages. Use beautiful font in delicate pale grey color along her striking photos. Unfortunately that was costing her sales. Why?

While the website looked stunning, it lacked usability. You see, the font Lauren used, while beautiful, was difficult to read. It was very small, elaborate and in pale shade against white background. Customers, while loving the photos and the idea of building the gifts in their Design Lab, were a bit lost while reading the content.


Personal style can kill your sales

It is a common issue when designing websites. I’ve been guilty of that myself. You see, when you are starting out in business, you take big proud in your store and want to make it the way you like – and that’s understandable. If you like purple shade, you want to have purple shelves against purple wall paper, finished with purple rug. But guess what, you will lose a big chunk of customers who actually prefer green – or orange – and hate purple!

That’s why you have to think of your customers first when building a business. What do they like? What colors work best to trigger positive emotions? What they value the most from the businesses? If done right, you will be speaking their language getting the response you are after.


Follow universal rules

Coming back to Lauren, when writing her copy, we opted to change the font to Verdana, considered the most readable. We darkened it few tones to stand out more and used smaller icons on extra pages so they don’t overwhelm the text.

The tone of voice on all extra pages was informative and to the point – letting customers find necessary info within 1 click. Lauren didn’t have a shipping page, therefore we created it including all delivery options available.

If you are about to open your first store, remember, don’t design it the way you like it. Create a universal palette, with all predicted ingredients in the right places: clickable logo, top and bottom navigation, hyperlinked email address etc. If you are not sure if your site is user friendly, give us a shout and we will give you a FREE website critique!

Secret of Best Website Design: Don’t Take it Personal!