Building Link for SEO – What Are Backlinks

No 1 Reason Your Website Is Not Converting-3

Backlinks, also called “inbound links” or “incoming links,” are created when one website links to another. The link to an external website is called a backlink.

Why are backlinks important?

Backlinks are especially valuable for SEO optimization because they represent a “vote of confidence” from one site to another.

In essence, backlinks to your website are a signal to search engines that others vouch for your content. If many sites link to the same webpage or website, search engines can infer that content is worth linking to, and therefore also worth surfacing on a SERP. So, earning these backlinks can have a positive effect on a site’s ranking position or search visibility.

Earning and giving backlinks

Earning backlinks is an essential component of off-site SEO optimization. The process of obtaining these links is known as link earning or link building.

Some backlinks are inherently more valuable than others. Followed backlinks from trustworthy, popular, high-authority sites are considered the most desirable backlinks to earn, while backlinks from low-authority, potentially spammy sites are typically at the other end of the spectrum. Whether or not a link is followed (i.e. whether a site owner specifically instructs search engines to pass, or not pass, link equity) is certainly relevant, but don’t entirely discount the value of nofollow links. Even just being mentioned on high-quality websites can give your brand a boost.

Just as some backlinks you earn are more valuable than others, links you create to other sites also differ in value. When linking out to an external site, the choices you make regarding the page from which you link (its page authority, content, search engine accessibility, and so on) the anchor text you use, whether you choose to follow or nofollow the link, and any other meta tags associated with the linking page can have a heavy impact on the value you confer.

Search engines like Google rely on links for a number of reasons. Putting your website’s SEO and ranking aside for a moment, the “World Wide Web” was named as such for a reason: with its series of pages and websites connected together by links, it really does resemble a web. Links add context, and tell the “spiders” that crawl the Internet that there are more pages to be found through the backlinks that exist there.

Let’s say you have a brand new website. No one links to it, and you don’t submit it to Google, either. How do you expect it to be found? You can’t! However, if someone links to your site, a search engine spider can crawl through that link, discover your site, and index (or make findable) your newly created content. This is one reason that backlinks are so important: without them, search engines won’t know that your content is there, nor will users.

Now let’s return to SEO. Links are an important part of Google’s ranking algorithm. Generally speaking, the more relevant, high quality backlinks you have pointing at your website, the better you will rank in searches for your targeted keywords. So it is desirable to have these kinds of backlinks, because ranking highly can increase your traffic, purchases, conversion rate, and so on.

This doesn’t mean that you should go out and try to acquire links from every powerful-looking website on the Internet. Google’s algorithms are so complex that a link’s relevance will be just as important as its source. So while it may feel good for your pet supplies store to get a link from your friend’s popular marketing blog, it may not help you rank any better.

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Building Link for SEO – What Are Backlinks

How do I increase traffic on a budget?

Certainly, everyone wants to get a piece of the multi-billion dollar “E-commerce Pie” but is quite hesitant because its either you have limited to no budget at all.

Not an ecommerce expert? Not a problem. It doesn’t take rocket science to become your very own e-commerce expert and build your very own six or seven-figure online business from scratch.
Seems impossible to become an E-commerce expert?

Let me tell you, that a Canadian visionary, Fred Lam formerly a dishwasher, has generated $20 million in revenue to date through his online business and learned how to become an ecommerce expert himself.

Generate Traffic like Ecommerce Experts

So, what is the best way to get traffic to a site with zero budget? According to the ecommerce experts at Rock Paper Copy, the first expectation to have is you have to invest in traffic to actually control what is going through your website. It doesn’t mean that if you don’t have a budget, it’s the end of the world for you. If you want to get quick results, know what’s happening on your site, and traffic right away, it is important to invest in it.

Invest Your Time

How to just do that? You have to invest a lot of time and effort in your ecommerce business. So what you’re basically doing is you’re trading your time which at the end of the daytime is equal to money for traffic to get the desired results. In order to get started, here are several ways to become your very own ecommerce expert.

Ecommerce expert tip #1 — Guest Posting

You’ll basically be the article writer for a bigger blog where you get to have a bio box to link back to your website. There are a lot of websites where you can reach out and guest post and I can guarantee that they prefer people to write articles for them. The good thing about it is in return, the bio box will then is linked to your e-commerce store; opt-in page or products that you are selling.

Ecommerce expert tip # 2 — Forum posting

You have a brand new account in a forum and would want to avoid spamming otherwise your account would be suspended. What you want to do is be passionate about your niche so if a topic comes up that you have a lot of information that you can share to the public, people will definitely start responding which is great because every forum posting also has its bio box where you can again link back to your website and products. An amazing place for forum posting is Reddit wherein if people love your posts and feedback, then you link it out, BAM! That’s instant traffic for you!

Ecommerce expert tip # 3 — SEO

Say you’re looking on the SEO side, and on a limited budget, there are a lot of YouTube videos that talk about best practices and so much more.

Ecommerce expert tip # 4 — Content

Another option is giving out content. You shoot a video of your product and in the beginning, you don’t get a lot of views and you feel bad about it. I totally understand how you feel. As time goes by, little by little it will add up. One thing you have to know is the more content that you have out there on Social Media sites, the more that you can link back to your store!

E-commerce expert move: Regardless of any business you’re in, whether it’s E-commerce or digital marketing, content will always be the key. The more content that you give out for free, the more authority that you become and people would find it easy to click the link to be on your page. Because hey, who doesn’t love free stuff right?

Becoming an ecommerce expert takes time, dedication, and attention. You can’t just jump in, open a store and start making thousands of dollars as there’s a process you must follow if you want to get results. Think about it, what we have in common is we only have 24 hours a day, and how you put those hours to good use will determine how you’ll succeed.

How do I increase traffic on a budget?