Are you looking for Shopify SEO expert to book your ecommerce consultation? Consider Rock Paper Copy – Maggie has over 10 years’ experience working in ecommerce niche, and she launched three online stores of her own.
Maggie, a Shopify SEO expert, has helped a number of other ecommerce entrepreneurs improve their Google ranking and get to Google page one.
Want to invest in yourself? Book your ecommerce consultation with a Shopify SEO expert today!
Icy pines bear & gray and white mini stripe checkered pattern play mats for infants. Consists of two foam inserts, and two toy loops at seams with zipper closure. Gray patterned bottom.
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Today was simply inspiring – a Skype chat with Meg, running SEO agency over in US of A. Why inspiring? Meg was simply doing what I was doing already – working on the clients’ SEO – yet her pricing structure is completely different. She is charging clients $5000 monthly fee, for 5 consecutive months – that’s her only package. And she mentioned she has 55 regular clients… Let me do the quick maths here – 55 x $5000 = $250,000 per month. Inspiring or what? That’s remarkable and definitely made me think of restructuring my price when I charge a single $500 one-time fee for SEO optimization package. Damn, thanks Meg for a seriously inspiring chat!
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[…] Now, let’s bite into a customer research phase. What is this and why do we need it?
Customer Research
Well, do you need customers? Yes – and you need to get to know them too. You see, without really understanding them and their needs you will have a very hard time delivering what they want – whether you are selling beach parasols, clothing or used cars.
As a store owner, you need to be on top of the trends – bah, even surpass them – to meet your customers’ expectations better than your competitors.
How do you do that?
By running a regular customer and market research.
Let’s keep our beach umbrella store example. In order for you to sell a lot of your products, you need to know what are your customers looking for from the products. Sturdiness? Compactability, so the umbrella can be folded easily and stored in a small car boot? Or perhaps UV protection, as the ozone layer problem is quite severe in the location you are selling at?
Research will put you ahead of your competitors
Not all customers are the same, and they all are looking for different features, often different each year. What might have worked for you last year [due to a rainy summer, people were looking for bigger umbrellas they could set up easily in their backyard, as they were not going to the beach], might not work for you this year [winds are coming, so everyone is looking for the best windproof beach parasols].
See – being close to the market and to your target customers will put you ahead of your competitorswho might be lacking on the research front and were not aware of the changing trends. So make a research as a compulsory task for you, performed on a regular basis.
What are the types of research?
Who is your target customer? Where do they live? What is their family situation, annual income, spending habits?
Knowing this will help you understand your customers better, get to know how they shop, and how much they are willing to spend. You will also understand what their main issues and problems are, so you could solve them better. And we already know that solving your customers’ problems is the most effective business strategy.
So how do we start our customer research?
We start from an internet search. Let’s say we want to find who is our ideal target customer for the beach umbrellas. We type in Google: “best beach umbrella to buy + discussion” which will give us the search results from the discussion groups where people discuss their buying needs:
The first link [Trip Advisor forum] and the first question already highlights an important topic:
What Is Conversion Rate – Conversion Optimization Explained. Learn what is a conversion rate in an ecommerce business, and how you can improve it in order to boost sales. Video guide for beginners [watch now]: https://youtu.be/pKH1iyizh8A
We should think about the blockchain as another class of thing like the Internet — a comprehensive information technology with tiered technical levels and multiple classes of applications for any form of asset registry, inventory, and exchange, including every area of finance, economics, and money; hard assets (physical property, homes, cars); and intangible assets (votes, ideas, reputation, intention, health data, information, etc.). But the blockchain concept is even more; it is a new organizing paradigm for the discovery, valuation, and transfer of all quanta (discrete units) of anything, and potentially for the coordination of all human activity at a much larger scale than has been possible before. Read more: http://bit.ly/bloqchain
| If you want to sell online, you need an online shop. A website presence showing your collections, telling about your products and allowing customers to buy your items and pay online. Shopify, offering the most advanced and tailored packages for website merchants, is a natural choice for many.
Why pick Shopify:
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Set up a Shopify store now: http://bit.ly/ShopifyStore24h
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